Ulterior Motives

How goals, both seen and unseen, drive behavior.

Fits of creativity II: Approach and avoidance

What factors make people more creative? One school of thought is that people are most creative when they are comfortable. For example, people and companies are often more likely to take risks when times are good and there is a cushion to fall back on if a creative venture fails. Read More

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Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.

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