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Ulterior Motives

How goals, both seen and unseen, drive behavior
by Art Markman, PhD
Art Markman is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think. See full bio
April 24, 2009, Sport and Competition

Comments on "Relax, NBA Players Choke Too"

Relax, NBA Players Choke Too

By Art Markman, Ph.D. on April 24, 2009 in Ulterior Motives

It is playoff time in the National Basketball Association. After a seemingly endless season, the players are finally getting down to business. You would think that NBA players who have spent their lives playing in front of crowds and who claim to live for the thrill of the playoffs would be immune to pressure. But are they? Read More

Playoff Pressure

Submitted by Free Sports Betting on April 26, 2009 - 10:00am.

Historically players will always choke in high stress environments. No one is immune to these situations.

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