In a recent post, I talked about the observation that people are lazy thinkers. They try to minimize the amount of effort they put into thinking. As an example, think about a person standing at the counter at a drug store trying to decide what kind of gum to buy. In my previous post, I suggested that there is a cognitive economy. The amount of thinking someone will put in will depend on the costs and benefits related to the amount of thinking that they do. Read More