Ulterior Motives

How goals, both seen and unseen, drive behavior
Art Markman is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think. See full bio

Comments on "The power of yard signs II: Escalation of commitment"

The power of yard signs II: Escalation of commitment

During the primary elections in the Spring, a friend of mine was walking around the neighborhood asking people to put a yard sign on their lawn in support of his favored candidate. By the end of the week, most of the neighborhood was dotted with yard signs. He was doing this 7 or 8 months before the general election. Why? Read More

i strongly agree, i have a

i strongly agree, i have a small business, and those who buy the cheap products are less reluctant to buy the more expensive ones

Re: The power of yard signs

I work for Super Cheap Signs in Austin, Texas. We are primarily an internet based business though we do have the occasional walk in customer. During election time our sales spike as more and more people want to show the world where they stand. Most people these days complain about the clutter that signs make of the neighborhood or intersections... okay, I understand; too much of a good thing can always get ugly... but when you get right down to the nitty-gritty of it, these signs WORK. Not only do they reinforce a commitment, create a new commitment, or show the world what you believe in... they SELL it!

Re: The power of yard signs

Hello...

Very interesting material here :-) I have to agree... these type of signs do work and you can get them pretty cheap at several different places. By the way, I checked out Super Cheap Signs. I noticed that they had a lot of stuff in clearance. Is this something they do often? Or is it just an end of the year type thing? Just curious... I might need to get some garage sale signs soon :-)

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