Ulterior Motives

How goals, both seen and unseen, drive behavior
Art Markman is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think. See full bio

Comments on "The power of yard signs I: Goal contagion"

The power of yard signs I: Goal contagion

I like to run a few times a week to get some exercise. I have a few routes through my neighborhood, and that has given me the chance to observe the pattern of proliferation of political yard signs. Austin leans Democaratic, and so the Obama signs outnumber the McCain signs. However, what is more interesting to me is that the signs tend to clump together. There will be a block with very few signs, and then suddenly a cluster of houses, each of which has a sign. Read More

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