The Why Behind the Buy

Understanding consumerism and why we buy

The New Shopper Brain Decoded

Three ways our more anxious minds are changing how and why we shop and buy. Read More

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • You may quote other posts using [quote] tags.

More information about formatting options

Kit Yarrow is a professor of psychology and marketing at Golden Gate University in San Francisco.

more...

Subscribe to The Why Behind the Buy

Current Issue

Just Say It

When and how should we open up to loved ones?