Holiday shopping is full of "coulda, shoulda, woulda's." As in, "I could have gotten if for less if I'd waited," "I should have bought it last week, now it's sold out," or "I would have just gotten her a gift card if I'd known it was going to cost this much to mail it." It seems like you have to be a retail expert to get through the holiday shopping season without a few slip-ups and regrets.
It turns out that even the experts get tripped up by the same shopping mistakes as everyone else: overbuying, procrastination, impulsive purchasing and falling prey to promotions. It might be a comfort to know that even though retail pros know better - and all the in's-and-out's - the rush of the season can get the best of anyone.
Retail analyst Jennifer Black, President of Jennifer Black and Associates, spends a lot of time in malls - after all it's her job to get a fix on who's buying what. You might think she'd be immune to the excitement of big promotions, but instead she says, "I get caught up in the fever like everyone else." On Black Friday she found herself at Victoria's Secret, "buying things I didn't need just to get the gift with purchase."
Jayne O'Donnell, USA Today's retail reporter, knows all the tricks of the trade and she's a top-notch bargain shopper. Like over ⅓ of Americans she purchases holiday gifts months before Christmas. And like many others, she sometimes forgets what she's purchased. O'Donnell confessed that this year was no exception, "I did not keep good track of what we'd bought (daughter) Cate and so over-purchased."