Blogs

The Why Behind the Buy

Understanding consumerism and why we buy.
by Kit Yarrow, Ph.D.
Kit Yarrow is a professor of psychology and marketing at Golden Gate University in San Francisco. See full bio
June 22, 2009, Behavioral Economics

Comments on "Half Off! Act Now: How to Resist the Spell of a Sale"

Half Off! Act Now: How to Resist the Spell of a Sale

By Kit Yarrow, Ph.D. on June 22, 2009 in The Why Behind the Buy

At a time when many Americans are working hard to trim their spending, alluring discounts and now-or-never bargains have never been more ubiquitous. Here's how to resist the spell of a sale and make smart shopping decisions - even in the face of a 70% off tag. Read More

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options


Subscribe to The Why Behind the Buy

Recent Posts in The Why Behind the Buy

Why we love notorious celebrities by Kit Yarrow, Ph.D.
How will consumers spend when the recession is over? by Kit Yarrow, Ph.D.
How to curb the spending habit. by Kit Yarrow, Ph.D.
Successful brand images offer insight into the minds of Americans by Kit Yarrow, Ph.D.
Today's economy has created a perpetual sale season. by Kit Yarrow, Ph.D.
More of The Why Behind the Buy blog

Find a Therapist

Search our customized Directory for a licensed professional near you.
 See new therapists

Current Issue

Everyday Creativity

How to start living creatively and reap the benefits.