This year, and every year that I’ve surveyed fathers, what I hear is that their identity as fathers doesn’t mesh well with lavish Father’s Day celebrations. It seems there’s something unmanly or “undadly” about pampering. Read More
Though people say they want gift cards, for many it feels like Santa is simply doling out paychecks—whereas a thoughtfully chosen gift signifies and strengthens bonds which is the best gift of all. Here are five strategies for great gift-giving. Read More
Your choice of Halloween costume is also your dark side, developmental needs and personality on display. Does that mean that sexy schoolgirls, sexy wenches and sexy maids have a secret wish to be powerless and rescued? More likely it's the opposite. Read More
You might be better off talking a little nap than reading this article - over half of Americans struggle with sleep and the consequences are deadly. While sleep may be free, we're paying a lot of money to get it. Here are three marketplace trends and what they say about society. Read More
The return—that moment when the customer effectively tells the store their sales transaction was a failure, that they found something better, or a better price—is an authenticity test. And according to my research, one that retailers often fail. When that happens, shoppers feel tricked. Read More
Preparing and eating food is one of the most fundamental activities of humanity. It’s only natural that we’ll see changes in our psychology reflected how we choose to shop and cook, and what we want to eat. Here are some examples of how technology has shaped our food preferences and the innovative ways the food industry is responding. Read More
Sales of snazzy goodies like nail polish, handbags, wine and cheesecake are soaring. Meanwhile, ugly stepsister products like fertilizer, shoe polish and vacuum cleaner bags languish on store shelves. Here's why.
Like everyone else, Gen Y has reduced their spending out of necessity. But it's been to a lesser extent than older generations. More importantly, their feelings about shopping and buying remain more positive than the over 30 crowd, and less changed by their recessionary shopping strategies.
The most successful brands have taken the age old theme of a magic girl lure potion and updated it with an edge. It works. Old Spice commercials and videos featuring "the man your man could smell like" have been viewed over 120 million times on YouTube and sales have increased 107% in the past month. Read More
Wedding gifts have always been a source of confusion for shoppers. Today, things like second marriages and destination weddings have made things more complicated. Even the most experienced gift-givers are sometimes stymied by how to merge modern mores with a tradition-laden celebration. Read More
What's harder than working with, living near or sharing the road (or your life) with an overly entitled person? Being that person. While they may get their way more often than others, what they don't get as much of is happiness. Read More
College students today are significantly less empathic than students of the 80's or 90's, according to a new study by the University of Michigan. The 30-year longitudinal study of nearly 14,000 students found a 40% drop in empathy from the late 70's, with the sharpest decline occurring after the year 2000. Read More
No matter what, tax preparation isn't likely to be on anybody's list of favorite ways to spend their spare time. Here are six tips to lessen the psychological strain and get the job done more efficiently. Read More