The Power of Prime

The cluttered mind uncluttered.
Jim Taylor, Ph.D., is an adjunct professor at the University of San Francisco. He works in performance psychology. See full bio

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Sport and Competition Basics

From schoolyard chants to Super Bowl championships, playful competition finds its way into nearly all aspects of culture. Fighting to win draws on cooperation, concentration, coordination, and creativity--things worth striving for in their own right. That's why sports are more than just fun and games.

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How to start living creatively and reap the benefits.