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Sport and Culture Through the Lens of Science
by Steven Kotler
Steven Kotler is the author of West of Jesus: Surfing, Science and the Origins of Belief. His magazine writing has appeared in more than 31 publications. See full bio
June 29, 2009, Behavioral Economics

Comments on "The Paradox of Eco-Choice"

The Paradox of Eco-Choice

By Steven Kotler on June 29, 2009 in The Playing Field

In his 2004 The Paradox of Choice, Swarthmore psychologist Barry Schwartz lays out an idea that is difficult to understand for most modern Americans.

Quite simply, Schwartz believes there are to many choices in our lives.
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Typos

Submitted by Anonymous on July 14, 2009 - 7:09pm.

A good post but next time please proofread. Typos are distracting.

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