The Origin of Choices

Why we choose the things we do

Kurt A. Carlson, Ph.D. is an associate professor of marketing at Georgetown University's McDonough School of Business and the director of the Georgetown Institute for Consumer Research.


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About The Origin of Choices

This blog explores the choices people make and how they make them, with particular attention to how people come to realize the need to make a choice and how they construct their preferences en route to making that choice. Every couple of weeks I will share data from new research studies my colleagues and I have run, thoughts I have about the choices people make, and how these choices originate. I study choice because I want to help people make better choices, and because choice is the only way people can positively influence their lives. 

Current Issue

Let It Go!

It can take a radical reboot to get past old hurts and injustices.

Books by Kurt A. Carlson, Ph.D.