The New Unconscious

Breaking unconscious habits and other musings on behavior change

Childhood Advertising and the Unconscious Mind

No surprise, young children find it hard to resist persuasive advertising. But new research suggests that the effects of advertising on children may last for decades, leading us to make less healthy decisions as adults. Read More

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David T. Neal, Ph.D., founding partner of Catalyst Behavioral Sciences, was a professor at USC. Wendy Wood, Ph.D., is provost professor of psychology/business at USC.


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