The Natural Unconscious

Automaticity in cognition, motivation, and emotion.
John Bargh is Professor of Psychology and Cognitive Science at Yale University. See full bio

The Natural Unconscious

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Cognition Basics

brain cognition

Quite simply, cognition refers to thinking. There are the obvious applications of conscious reasoning—doing taxes, playing chess, deconstructing Macbeth—but thought takes many subtler forms, such as interpreting sensory input, guiding physical actions, and empathizing with others. The old metaphor for human cognition was the computer—a logical information-processing machine.

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