The Moral Molecule

Neuroscience and economic behavior

How Trust Leads to Innovation

Like many frequent flyers, I have a fascination with airplanes—with their design, their engineering and their history. While reading Joe Sutter‘s wonderful 747: Creating the World’s First Jumbo Jet and Other Adventures from a Life in Aviation, I found an unexpected lesson about managing for innovation. Read More

Someone needs to tell right wingers . . .

. . . that trust fosters innovation. They seem to think only fear motivates us.

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Paul J. Zak is a neuroeconomist at Claremont Graduate University in Claremont, CA.  His book The Moral Molecule will be published in 2012.


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