The Moral Molecule

Neuroscience and economic behavior

Oxytocin-Raising Tips to Make This Valentine's Day the Best Ever

How to make the most of your Valentine's Day.

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If you want to make this Valentine's Day fabulous, raise your partner's oxytocin. Here's how to do it.


Paul J. Zak is a neuroeconomist at Claremont Graduate University in Claremont, CA.  His book The Moral Molecule will be published in 2012.


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Who says marriage is where desire goes to die?