The Moral Molecule

Neuroscience and economic behavior

Neuroeconomics Explained, Part Two

Why some people (not you!) make bad decisions
Paul J Zak
This post is a response to Neuroeconomics Explained, Part One by Paul J. Zak

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Paul J. Zak is a neuroeconomist at Claremont Graduate University in Claremont, CA.  His book The Moral Molecule will be published in 2012.


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