The Moral Molecule

Neuroscience and economic behavior
Paul J. Zak is a neuroeconomist and director of the Center for Neuroeconomics Studies at Claremont Graduate University in Claremont, CA. See full bio

Comments on "Neuroeconomics Explained, Part One"

Neuroeconomics Explained, Part One

Why some people (not you!) make bad decisions Read More

Wow, this is so awesome! I

Wow, this is so awesome! I just finished reading "Deadly Decisions," by Chris Burns, which also talks about the brain and decisions, the book focused more specifically on why people make bad decisions. I find your comments to be equally as interesting!

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