The Metaphorical Mind

What our language reveals about how we think and who we are
Christopher H. Ramey, Ph.D., is an Assistant Teaching Professor of Psychology at Drexel University, specializing in cognitive psychology. See full bio

Comments on "When AT&T asked us to ‘Reach out and touch someone’, did they mean that literally?"

When AT&T asked us to ‘Reach out and touch someone’, did they mean that literally?

In the 80s, AT&T urged people—metaphorically—to ‘reach out and touch someone’ with their telephone service. (A literal suggestion to do so would have been baffling and possibly criminal.) So what did this metaphor of contact evoke exactly, and why was it so effective a tag-line? Telephones have always defied the distances society has created through migration, colonization, and urbanization—a magic that can now seem ordinary.... Read More

So true...

This is so true. There is another Psychology Today blog article called "Gadgetry=Emotional Imbecility" that also discusses this phenomenon, but in terms of social networking sites and the like. You should check it out.
Looking forward to reading more from you.

Thanks for posting a comment

Thanks for posting a comment and letting me know about the other post. Look forward to seeing you back again!

The Web

Interesting, because I have read the opposite: that people use cell phones to distance themselves from people around them. I used to despise cell phones, both for their social obnoxiousness and for their radiation. However, I read an article which stated that many people use cell phones to avoid being bothered. I thought it was a great idea! For grocery shopping, and other places where I wanted to tune out other people's impolite behavior, my cell provided a real escape for me. Of course one person's experience does not make for scientific evidence.

Vox is a blogging community that changed how I think of online interactions, as the best friends I've ever made have been hand picked to be in my online "neighborhood", and it's a web of social relationships, kind of like how you've built a web of posts that are to be read as a continuum. (Clever, by the way).

Great post, beautifully written.

tethers

technology and how we interact with it is one of my interests. the freud quote is interesting to me because of the antagonism between the forces that distance ourselves from each other and those same forces that tether us to each other. very much an elastic tether. we certainly use cell phones to keep our distance, but when there's a disaster, we seek each other out, if only for the briefest reassurance that the other is still there--somewhere. thanks for stopping in!

(by the way, my iPod's headphones are not always playing anything when i'm at the grocery store.)

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