These are excellent points, Alan. And indeed the Internet and Internet-relevant strategies for "spreading the word" including the use of such venues as YouTube and forwarding clips to friends and entire listservs are changing the face of information dissemination. Encouraging the "base" to talk up the films and their messages and to work for and donate to campaigns is similarily valuable. I should have been more explicit or detailed about those points. But I'm still concerned with how one gets to the eyes and ears and hearts and minds of the opposition, be they Obama or McCain supporters. This polarized nation is in a real propoganda-information war and the media are the battlegrounds, the theaters of conflict. But wars cant be fought between allies while the enemy remains untouched, uninformed, opposition-illiterate. A partisan filmmaker should want to know what the opposition thinks, how they react to what, say, Obama supporters see as "the truth." Where do they agree, where do they disagree? Do McCain and Obama supporters live in the same or alternate universes of meaning and discourse? Do they ever meet and, in those rare occasions when they do, why do they? Answers to these sorts of questions would help sharpen messages in films and ads and conceivably change voting behaviors. Stuart