Welcome to The Hidden Brain blog. In the weeks and months to come, I am hoping to start conversations about the effects of unconscious bias in everyday life. Some of these conversations may touch on The Hidden Brain, a book I have coming out in January, 2010, but I am hoping this blog will be about the larger issue of bias — how we can spot it, how we can measure its effects, and what we can do about it. I hope to throw a spotlight on interesting research I’ve seen, and draw connections between topical events and the voluminous experimental research into the effects of unconscious bias in daily life.

I hope you’ll join me in talking about the effects of bias in politics, the law, healthcare, the economy, international policy, and everyday life.