The Dragonfly Effect

How social media can create big change

Andy Smith, author of The Dragonfly Effect, Quick, Effective and Powerful ways to Use Social Media to Drive Social Change, is Principal of Vonavona Ventures. more...

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About The Dragonfly Effect

The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. We named it after the only insect that can move swiftly in any direction, and even hover, when its four wings are moving in harmony. The four “wings” of the model—Focus, Grab Attention, Engage, and Take Action—work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty, among many others.

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