Luiz Fernando / Sonia Maria
Some people command attention when they walk into a room.
All they have to do is saunter in — and everyone watches.
They own the stage — and it becomes so silent you can hear a pin drop.
They open their mouth, and everyone crowds the platform for more.
Everything their fingertips touch spins into gold.
The secret? There’s only one (simple) thing that they do to attract all of that attention.
Attracting and the keeping someone’s attention and inspiring them to do just what you want isn’t about being the flashiest person in the room, though. It’s about saying exactly what people need to hear and not one word more. It’s about calculated brevity. And if you carefully watch today’s top celebs, you’ll see: it’s an art form.
Women who learn how to stop nattering and “communicate in succinct sound bites” have a much greater chance at landing the job, cinching the sale, getting a raise — and even getting their kids to stop acting out.
- 5 DON’TS -
Here are 5 communication No Nos to avoid if you want to attract people’s attention and encourage admiration and respect — like Beyoncé.
1. DON’T over-do it.
So many people don’t understand the power of brevity—and it’s beyond crucial that you do. When Beyoncé was asked why she decided to release her latest album with no traditional marketing campaign, Beyoncé said: “I make my best art and just put it out. And that’s why it’s out today.” Period.
2. DON’T apologize.
Women have a dreadful tendency to say they are sorry, even when there isn’t a need. Preceding statements or requests by saying “I’m sorry” or “Excuse me” encourages people to see you as submissive. Put your thoughts and feelings out unadorned.
Stand strong in your statements.
Following her sister’s “drunk and belligerent” acts in public, Beyoncé’s family released a succinct statement: “Families have problems and we’re no different. We love each other and, above all, we are family. We’ve put this behind us and hope everyone else will do the same.” No room for debate.
3. DON’T be afraid to be frank.
Women often edit themselves in public, fearful of being judged or unliked.
Beyoncé doesn’t succumb to what others may want — case in point when she stated during a live show that losing weight actually takes a lot of hard work. She told her fans, "I had to lose 60 pounds. They had me on that treadmill. I ate lettuce!"
4. DON’T allow others control the conversation.
Women are prone to asking others, ‘What do YOU think?’ instead of filling themselves up with energy, holding their ground, and being courageous enough to state their own thoughts, feelings and desires first.
Beyoncè shares precisely what she wants to share with the outside world, and not a peep more. For example: the first time the world got to hear Beyoncé’s daughter’s voice was in a music video for her ballad, “Blue.” All controlled and produced by Mama Bey, bien sur.
5. DON’T natter.
If you take one thing on this list to heart, make it this. Remember that brevity is queen and rambling on and on to your audience will get you nowhere—except maybe out of a profitable situation.
Beyoncé’s sweet sounding “sound bites” are so short and to the point, they become instant pop jargon — you can’t visit the grocery store without hearing one of these terms bandied about. The phrase “I woke up like this” is a perfect example — so popular, it’s even been made into a gold coffee mug.
Whether you’re an entrepreneur trying to get your employees to work together on a huge new endeavor, a frantic mom attempting to get your children to do the dishes or a job-seeker trying to win over your interviewer, all women can take a major hint or two from celebs like Beyoncè that are in the media know-how.
In today’s world, it’s crucial that you learn how to speak in strong and powerful sound-bites. If you yearn for respect and big-time results, it’s everything.
Want the Beyoncè Midas touch to turn heads, seal deals, and get the media to book you as a guest? Join us for this free training. RSVP here.
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