The Big Questions

Life, death and free will.

When You Care, It Tastes sooo Good

It Feels Good in Your Mouth

Let's pretend that I cook you a steak (and that I can even cook steak edibly). I make you one heck of a steak. It is so good you have to call your friends and tell them how delicious it is, because you really just can't stand it's deliciousness. You must, simply must, spread the good news and the joy that you feel.

Now pretend we know each other and I cooked you a steak the exact same way. It has the exact same ingredients, exact same cooking time, and whatever else goes into making a super-delicious steak. Would you knowing that I really, really wanted you to enjoy your steak, as opposed to me just making you a steak, make the steak taste differently?

At this point, are you thinking, "umm, yeah, it is the same steak buddy. Why would it taste differently?"

Recent research by Kurt Gray (professor of psychology, University of Maryland) tested the role of good intentions in food taste. If food tastes better when people have good intentions, then when people eat food, they should rate it as tastier when they think the food was given/cooked with good intentions.

This is exactly what this research found. In one study, participants were given candy to eat. In the "good intentions" group, participants were given candy and told it was chosen just for them. In the "bad intentions" group, participants were given the same candy, but were told it was picked randomly for them to eat.

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Believe it or not (but I'd believe it if I were you!), the food tasted better, on average, when participants were told that the candy was chosen just for them!

So, to get back to my steak (anyone hungry?), it really would taste better if I made it for you and you knew that I wanted you to have a highly enjoyable experience. If I just made it for you and you didn't know that it would taste worse.

I find this research simply fascinating. People are experiencing an identical physical and sensory experience. Everything is objectively the same as far as the food. Yet, people's feelings and motivations about the food impact how it tastes! That's pretty awesome. And yes, I know I said that already.

So, if you cook like crap, perhaps letting people know you had the utmost good intentions will make your dinner guests enjoy that food enough that they can actually finish it. And if you cook well, let them know you care and they will enjoy it even more too!



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Nathan Heflick completed his Ph.D. in social psychology at The University of South Florida.

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