Subliminal

How your unconscious mind rules your behavior

by Leonard Mlodinow

How We Are Judged by Our Appearance

Recent research on voting suggests that a person’s facial appearance exerts a great and largely hidden influence over the way we judge that person's character—and the way others judge us. Read More

How We Communicate Through Body Language

Nonverbal communication forms a social language that is richer and more fundamental than our words. Skill at nonverbal communication bestows advantages in both personal and business life, and plays a significant role in the perception of a person’s warmth, credibility, and persuasive power. Read More

How We Are Judged by Our Voice in Dating and the Workplace

People spend a lot of time talking and thinking about how they look, but very little time paying attention to how they sound. Whether in dating, or in the workplace, the quality of your voice can be a deciding factor in your degree of success, influencing the way people judge your state of mind, and your character. Read More

Why a Touch Can Double Your Chances of Getting a Date

During a conversation, a light touch can impart a subliminal sense of caring and connection, leading to more successful social interactions and even better teamwork, for touch is one of the most important forms of nonverbal communication in both humans and other primates. Read More

The Illusions of Memory

Our memories may seem clear and real, and yet be in error—something to keep in mind next time you remember something differently than a friend, spouse, or business associate. Read More

Why People Choose Coke Over Pepsi

Our judgments of people, our experience of products, and even our assessment of financial and business data, are never purely objective reflections of our social reality, but rather constructions created in large part by our unconscious minds. Read More

Our Unconscious and Social "Reality"

When we look at a person, the physical data our eyes perceive is rather spotty, but our unconscious uses all sorts of tricks to turn it into the clean sharp image we perceive. An analogous process operates in our social perception: the way we perceive people's character is based on many surprising factors. Read More

Subliminal Effects

Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, the other unconscious, or subliminal, which remains hidden from us. Over the past two decades, scientists have become increasingly convinced that the way we experience the world is largely driven by the mind's subliminal processes, and not the conscious ones. Read More