Keith Chen, an economist from Yale, makes a startling claim: people's fiscal responsibility and healthy lifestyle choices depend in part on how the grammar of their language encodes the concept of future time. Read More
Language is harvested for its most persuasive elements by those who seek to influence our choices, whether in commercial or political spheres. The sounds and structures of language offer up a rich variety of persuasive tools, with many of their effects playing out at an unconscious level. People who craft persuasive messages are paying attention to scientific evidence about some of the more hidden layers of human communication. You might as well too.