Sold on Language

How advertisers talk to you and what this says about you.

Julie Sedivy, Ph.D., teaches at the University of Calgary. She is the lead author of the forthcoming book Sold on Language.

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About Sold on Language

Language is harvested for its most persuasive elements by those who seek to influence our choices, whether in commercial or political spheres. The sounds and structures of language offer up a rich variety of persuasive tools, with many of their effects playing out at an unconscious level. People who craft persuasive messages are paying attention to scientific evidence about some of the more hidden layers of human communication. You might as well too.   

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