I always use different varities of Scents and Poppers to add Aroma feel to my parties.They smells good and keeps us rocking.

As a guy smell is an immediate turn on or off. And it doesn't have to do with perfumes, although it can. Not sure a reaction so primal can be overriden by other factors ?

My other comments which has nothing to do with smells is to be weary of all this research proving this or that, including the ones cited in this article. In my experience reality is a lot more flexible than it appears and we often prove what we set out to prove whether consciously or not.

isn't there a danger that we are simply dressing up noxious victorian stereotypes of gender roles as science-