A Sideways View

New stirrings in business psychology

Shop Till You Drop

The study of consumer behaviour, expressed more prosaically as shopping behaviour, is of interest to anthropologists, marketing experts, psychologists, sociologists, and retailers. Understanding how and why people shop can mean the difference between success and failure for a chain of stores. So what do we know about how we shop? Read More

Huh. My personal experience

Huh. My personal experience is that while the men I know tend to "go for the quick kill" in a physical store, online they are often maximizers, spending a larger amount of time than I would in researching options and ensuring that they have the best, most enviable deal for the highest quality product--particularly when it comes to electronics. That's certainly not quick-kill behavior.

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Adrian Furnham, Ph.D., is a professor of psychology at University College London and the Norwegian Business School.

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