Secrets of the Moneylab

How Behavioral Economics Can Help Your Pocketbook

Excerpt from "Secrets of the Moneylab" on

How misguided concerns about fairness can get in the way of a good deal

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Today's post is just a quick link to an excerpt from our book. The excerpt, "Why a Good Deal Can Seem Unfair," explains how and why misguided concerns about fairness can keep you from reaching a mutually beneficial agreement.

Check it out at

Copyright Kay-Yut Chen and Marina Krakovsky,

Chen and Krakovsky are co-authors of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin, 2010).

Marina Krakovsky has reported for Scientific American, the Washington Post, and the New York Times Magazine.


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