Rebranding the scarlet "B" is all well and good as far as it goes. But the work around begs the ancillary question; Do the company shareholders go broke?

If not, all hell would break loose with every other industry segment demanding the same kind of treatment. I.e., government acting a Mafia enforcer making offers to creditors that they can't refuse.

Good idea perhaps but playing out the untended consequences may surface some uncomfortable realizations.