Two weeks ago I wrote a blog post about Nalini Ambady, a renowned social psychologist (featured in Malcolm Gladwell's Blink), who has 8 weeks to find a match for a bone marrow transplant that could save her life as she battles leukemia.
More than 12,000 of you have now read that post, and hopefully contributed to the cause by registering yourself as a potential donor and/or forwarding the post to friends and family. But 8 weeks has now become 6 weeks, and the search for a donor match is as active as ever, particularly among South Asian communities (Nalini was born in Kerala, India, and a match is most likely to be found among individuals of simialr descent).
Make sure to enter the promo code “nalini” and your request for a cheek swab kit will be rushed to you and its processing expedited.
2) Forward this blog post or the following link about Nalini's case (http://www.nalinineedsyou.com) to people you know, in particular websites, email lists, or organizations with large South Asian memberships.
3) Use the video below as an eye-catching way to introduce friends, family, students, co-workers, and acquaintances to Nalini's situation and the plight of many others who are ill and still waiting for their life-saving match. The video (direct link here: http://www.youtube.com/watch?v=bj1aL8h3V3g) emphasizes her fascinating scientific research as well as the urgent search for her match, and can hopefully be a useful tool for breaking down the psychological barriers of anonymity and diffusion of responsibility that often stand between us and the decision to offer help to others in need.
As I wrote in my previous post, Nalini Ambady needs your help. Desperately and quickly. And all it takes for you to provide it is a few simple clicks and swabs.
Sam Sommers, Ph.D., is a social psychologist at Tufts University and author of the forthcoming book Situations Matter. more...