Science Of Small Talk

The science of social behavior, one interaction at a time

Going with Your Gut in the Voting Booth

Political pundits, campaign consultants, and exit pollsters can ask all the questions they want regarding how voters are making up their minds this election cycle. But when you get right down to it, our impressions of the candidates are also driven by forces we're not aware of. Like what the candidates look like. Read More

I've been following my gut my whole life...

...and I'm beginning to think my gut has &#*$ for brains.

candidate impressions

Perceptive analysis. A big part of my voting choice consists of these impressions. Powerful decisive personality with a voice to match, energy and vibrant health. The height is a plus due to psychological advantage. Though thinking I prefer Obama over Mitt, Mr. Romney meets these criteria, which instill a sense of security; even when the leader's actions provoke, people trust he'll force ideas into reality and make things work, unimpeded by wavering principles and sentimentality. Also, while a benevolent expression isn't needed and may even signify weakness, I believe an absence of warmth, or hard aspect as with Herman Cain might disqualify a candidate. Jon Huntsman appeared exhausted approaching the primaries, so doubt he has a chance, and Ron Paul responded to a National Security debate question in a whining manner indicating a lack of strength. The only candidates that don't seem tired are Romney and Santorum, and though Santorum's morally conservative platform without fiscal obsession is refreshing even to some Democrats, Romney is more aggressive, enthusiastic and competitive, and therefore has the edge. Except for his color, Obama actually doesn't look different from other presidents--may have helped him win, not because of prejudice but familiarity of the features. Being midway on the racial spectrum, he has an everyman quality in addition to beautiful physical/temperament/demeanor blend untouched by the other candidates.

Related study

Power can also lead people to look for validation for existing opinions--sometimes leading them to ignore persuasive arguments that contradict them. Check out this fascinating article from the Universidad Autonoma de Madrid:

http://www.uam.es/otros/persuasion/papers/2007%2520JPSP%2520Power%2520SV...

Maybe we should start electing shorter presidents? (How tall was JFK? Makes me think of Bay of Pigs, a prime example of groupthink) Or at least lowering their desk chairs...

Related study on power

Power can also lead people to look for validation for existing opinions--sometimes leading them to ignore persuasive arguments that contradict them. Check out this fascinating article from the Universidad Autonoma de Madrid:

http://www.uam.es/otros/persuasion/papers/2007%2520JPSP%2520Power%2520SV...

Maybe we should start electing shorter presidents? (How tall was JFK? Makes me think of Bay of Pigs, a prime example of groupthink) Or at least lowering their desk chairs...

Power can also lead people to

Power can also lead people to look for validation for existing opinions--sometimes leading them to ignore persuasive arguments that contradict them.

http://www.uam.es/otros/persuasion/papers/2007%2520JPSP%2520Power%2520SV...

Maybe we should start electing shorter presidents? (How tall was JFK? Makes me think of Bay of Pigs, a prime example of groupthink) Or at least lowering their desk chairs...

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Sam Sommers, Ph.D., is a social psychologist at Tufts University and author of the forthcoming book Situations Matter. more...

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