Science Of Small Talk

The science of social behavior, one interaction at a time

Erasing Race

A White woman, an Asian guy, and a Black guy are seated around a table. No, it's not the lead-in to a joke of questionable appropriateness. Rather, it's the source of the latest on-line controversy about race. Welcome to the tale of the competing Microsoft ads... Read More

Same Old Stuff

Not shocking at all. I am sure some people will post comments defending it, stating that racism doesn't exist, call anyone who thinks it does hypersensitive and point out that businesses need to make money and nothing else matters. -yawns-

Not "business as usual" I'm

Not "business as usual" I'm afraid Sam. I'm confused by your usage of the words 'realistic' and 'acceptable' interchangeably. You stated the ad makes it seem more realistic/acceptable. It implies that it would be unrealistic for a black person to be in this ad. I have to say I disagree with your view. You seem to be downplaying race as merely "a complexion" instead as a socio-political identity - one greatly influenced by prejudice. Your article is one step away from defending the ad as Same Old Stuff points out.

Poland, not America

It might not be unrealistic for a black person to appear in this ad, but considering the ethnic composition of Poland, it might be considered unusual for a black person to appear in that situation in real life.

The ad is supposed to mirror a real-life situation.

The percentage of black people in the US is much greater than the percentage of blacks in Poland.

If the ad is insulting to

If the ad is insulting to anyone, I'd think it's the Poles. It seems to somewhat hint that they aren't openminded enough to accept such diversity.

(I don't really think it's offensive to anyone.)

Erasing Race

I'm sorry, but it took someone to finally discover airbrushing? I know airbrushing is not new to America. American's are faced with these racial turns that will never fade. Some companies that have bee around longer then Microsoft has yet to even advertise with another race such as black/white/ and Asian for example, but these are the true consumers that are purchasing these racist consumers products.

In closing, I like that you used Microsoft. Finally, somone else was able to paint the picture for them. Soon, Microsoft will be no more and while APPLE,INC., is still climing.... everyone should wake up now. Apple will take the lead. Let this be Microsoft's last operating system that will flop just as the their other systems have! AIRBRUSH THAT HUH!

What really stand out to me...

Simply put racism exists. Its sad, but true and, yes, things need to be done to try to stop it. I also agree that the people who should be most offended are the Poles, and Microsoft should be very ashamed. But what really gets to me is how quickly we just accept air brushing, whether it's removing a black man, or making a woman appear thin and beautiful to out social standards. Everyone worries about offending people by removing skin color, but women and young girls are every day dealing with the same issue in every magazine they flip through, every ad we are bombarded with on the Internet and the images we see on the television. If we are to be upset about removing skin color we should also make a point to attack those who remove a little bit of extra skin in general, those who remove any blemish on an already beautiful woman just to make her more accepted [as if she even needed the boost...]. Yes a race was offended by this, but no one thinks about everyone else who is offended on a daily basis by airbrushing.

Yes, I also think if it is

Yes, I also think if it is insulting someone then it must be stopped or we should fire a case against it.
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Sam Sommers, Ph.D., is a social psychologist at Tufts University and author of the forthcoming book Situations Matter

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