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The surprising psychology of change

We Are What We Do

Note: Each year, the website Edge.org poses a question for scientists to address. The 2012 question is,  "What is Your Favorite Deep, Elegant, or Beautiful Explanation?" My answer is below; for the others, check out the Edge web site. Read More

Behavior and Choice

I like concept here, and the Vonnegut post is apropos.
The issue of behavior generating self-concept rests on a somewhat vulnerable variable of whether or not the person believes himself to be directing the behavior. In other words, there may be a few reasons I run the recycling out today--maybe to save the world plus its sunny, I'm bored, and I'm curious what the neighbor is doing. But on some level I have to feel invested and directive of the activity. If it's bluntly coerced I may rebel against the activity and not define it as "me". In the famous Milgram prison study, it was the subtle combination of coercion and choice that helped them to create their new persona, at least in the case of the guards.

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Timothy D. Wilson is Sherrell J. Aston Professor of Psychology at the University of Virginia.

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