It was with great excitement that I came upon a new article this morning by Prof. Helene Guldberg who, to the best of my knowledge, is the only academic psychologist in the world that has dared to criticize the anti-bullying movement or, as she aptly calls it in this article, anti-bullying industry. This industry has been growing rapidly, with myriads of people (including myself) capitalizing on the anti-bully hysteria (though I am trying to reduce the hysteria). Like any industry, it needs to raise public awareness and fear of the problem it addresses in order to successfully sell its services and products. And where money is involved, scientific objectivity takes a backseat. This industry has succeeded in getting the public to pressure governments to pass laws requiring the taxpayer to fund its well-intentioned but counterproductive activities. The public's hatred of bullies is so strong that it is willing to overlook the research showing what we already know from experience: that these efforts rarely reduce bullying and often result in an increase. Even scientific researchers, in the desire to promote anti-bullying programs to the public, selectively present research on failing bullying prevention programs as though they were successes.