I have a pretty basic process for generating blog topics: If I hear about something suicide prevention-related from a friend or colleague, plus it has coverage in a media outlet, it's pretty much guaranteed to make it onto the blog. That was the case with the "Bring Change 2 Mind" campaign. It's the one with TV commercials featuring people, both celebrities and not, wearing t-shirts that identify their relationship to mental illness, either as a person who has experienced mental illness (the shirts name the illness, such as "bipolar" or "post-traumatic stress disorder") or as a family member ("mom" or "sister").
Elizabeth Cooney's article in the Boston Globe does a great job of explaining the why's and how's of the campaign's development, so I'd encourage you to read that article to find out more, and to check out the campaign's website. To briefly summarize, the campaign's goal is to decrease stigma about mental illness by getting people talking about their own experiences and those of the people they love.
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