Personally, I never thought I'd be saying thank you to Dr. Phil. I can't even say that I've watched more than five minutes of Dr. Phil, on his show or on Oprah. But, Dr. Phil has done something that has gotten a bit of attention in the suicide prevention field.
As part of a strategic partnership that Dr. Phil has formed with The National Suicide Prevention Lifeline - 1.800.273.TALK (8255) - Dr. Phil created an avatar on the Lifeline Gallery. The Lifeline Gallery is an interactive online forum featuring stories of suicide survivors (people who have lost a loved one to suicide), attempt survivors (people who survived a suicide attempt), and suicide prevention advocates. Dr. Phil's avatar is a very accurate two-dimensional representation of the real Dr. Phil; the real Dr. Phil has recorded a message for Lifeline Gallery viewers.
Earlier this year, Dr. Phil focused a show on "The Bridge," a documentary on suicide and the Golden Gate Bridge. On the show, he directly promoted the Lifeline number.