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This is the opening challenge in a Direct-To-Consumer (DTC) television commercial for Nexium, first aired in 2004. The aim of the commercial is to connect directly with the experience of heartburn sufferers so that they see themselves in the persons in the ads whom we are then told suffer from acid reflux disease, a disease that appears identical with heartburn.
Statistic: America now uses
Statistic: America now uses 90% of the world's Ritalin - more than five times the rest of the world combined. Emergency room visits by children ages 10-14 involving Ritalin intoxication have now reached the same level as those for cocaine.
Statistic: According to a study published in the Journal of the American Medical Association (July 2007), "new epidemics in chronic health conditions among children and youth will translate into major demands on public health and welfare in the coming decades". The study found "from 15 to 18 percent of children and adolescents have some sort of chronic health condition, nearly half of whom could be considered disabled."
Is it spaghetti...
I will look forward to your information. The concept of marketing prescription drugs directly to the consumer is slippery slope territory. I'm pretty sure the idea comes from the money making side of the company; not the "how can we best treat patients" side.
I was first tuned in to one side of this when Lily started selling Prozac as Sarafem...identical medication in a different colored capsule for PMDD. Why not just be honest? Why didn't Lily say...gosh, we find that Prozac is effective in treating PMDD. I'm not sure...but I think their patent on Prozac was ending soon; they wanted to still make $$ on a patented drug. Also, of course, they knew the stigma of taking an antidepressant would prevent many women from accepting the presciption.
Ethics seems to be out the door when making money is a higher priorty than patient care.
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