Priceless

The myth of fair value--and how to take advantage of it.
by William Poundstone

Who Are You Going to Believe, Me or Your Own Eyes?

By William Poundstone on January 4, 2010 in Priceless

A classic illusion shows how marketers convince us that expensive is cheap and luxury is necessity. Read More

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • You may quote other posts using [quote] tags.

More information about formatting options

Subscribe to Priceless

William Poundstone, Photo: Russel Taylor

William Poundstone is the best-selling author of 11 books, including Priceless: The Myth of Fair Value (and How to Take Advantage of It).

more...

PricelessRecent Posts

How a $69 hot dog persuades diners to spend more
How much is a sitcom star worth? Nobody knows.
Why condom makers want every man to be an "extra large"
The hidden psychology of iPad Bookstore pricing
Will posting calories on the menu slim consumers — or just their wallets?
More of Priceless blog

Current Issue

The High Art of Handling Problem People

How to handle difficult people.