Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions
by Dan Ariely

The Upside of Irrationality

The benefits of irrationality, with a personal take.
Published on June 8, 2010 by Dan Ariely in Predictably Irrational

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There may be a positive side to irrationality in all areas of life--love, work, and even public policy.



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Tags: irrationality, love, public policy
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Dan Ariely

Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions.

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