Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions
Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. See full bio

Beware: Happiness is Contagious

Why you can judge people by their friends after all.

Recently I wrote a short summary of Christakis's research for Time magazine 100 people of 2009. Here is my summary of the research:

Social scientists used to have a straightforward, if tongue-in-cheek, answer to the question of how to become happy: Surround yourself with people who are uglier, poorer and shorter than you are - and who are unhappily married and have annoying kids. You will compare yourself with these people, and the contrast will cheer you up.

Nicholas Christakis, 47, a physician and sociologist at Harvard University, challenges this idea. Using data from a study that tracked about 5,000 people over 20 years, he suggests that happiness, like the flu, can spread from person to person. When people who are close to us, both in terms of social ties (friends or relatives) and physical proximity, become happier, we do too. For example, when a person who lives within a mile of a good friend becomes happier, the probability that this person's good friend will also become happier increases 15%. More surprising is that the effect can transcend direct links and reach a third degree of separation: when a friend of a friend becomes happier, we become happier, even when we don't know that third person directly.

This means that surrounding ourselves with happier people will make us happier, make the people close to us happier - and make the people close to them happier. But social networks don't transmit only the good things in life.

Christakis found that smoking and obesity can be socially infectious too. If his thesis proves out, then the saying that you can judge a person by his or her friends might carry more weight than we thought.



Subscribe to Predictably Irrational

Frequency: The Power of Personal Vibration

Come to understand how our natural "frequency" affect us as we transition from the age of technology to the age of intuition.
Read more...
Enzymatic Therapy
Are You Toxic? Whole Body Cleanse™ internal cleansing system supports cleansing and eliminates toxins for complete rejuvenation.
Read more...
Add Lib capsules libido enhancement
Add Lib puts you in the mood for romance. Ignite passion and desire in 24 hours or less.
Read more...

Find a Therapist

Search our customized Directory for a licensed professional near you.

Current Issue

Everyday Creativity

How to start living creatively and reap the benefits.