Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions

by Dan Ariely

The Power of Price

Do we actually get what we pay for?

Published on April 10, 2009 by Dan Ariely in Predictably Irrational

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Tags: behavioral economics, price, shopping

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Warren Buffett and his attempts at self-control

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Dan Ariely

Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions.

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