Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions
by Dan Ariely

The High Price of Ownership

Why we overvalue what we already own.
Published on January 23, 2009 by Dan Ariely in Predictably Irrational

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Dan Ariely

Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions.

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