Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions
by Dan Ariely

Danger--Visual Illusions!

By Dan Ariely on November 6, 2008 in Predictably Irrational

Why visual illusions are dangerous — at least code orange!

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Dan Ariely

Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions.

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