Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions
by Dan Ariely

Keeping Options Open -- A Quick Video

By Dan Ariely on August 4, 2008 in Predictably Irrational

We don't like to close off our options, even if it's costly to keep them open. Read More

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Dan Ariely

Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions.

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