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Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions
by Dan Ariely
Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. See full bio
July 30, 2008, Behavioral Economics

Prices of the iPhone

Were the iPhone price reductions a smart move?


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Tags: apple, iphone, price, price reduction

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