Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions

by Dan Ariely

Prices of the iPhone

Were the iPhone price reductions a smart move?

Published on July 30, 2008 by Dan Ariely in Predictably Irrational

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Dan Ariely

Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions.

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