Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions
Dan Ariely is a behavioral scientist at MIT and the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. See full bio

Comments on "Do We Get What We Pay For?"

Do We Get What We Pay For?

The nights in the burn department were always difficult, and many of the patients would regularly ask (beg) for more painkillers to help them fall sleep. One afternoon I overheard the doctors tell the nurses not to give a certain patient any more morphine. A few hours later, when the same patient started begging for painkillers I saw the nurse go to her room with an injection and a few seconds later the patient quietly went to sleep. When the nurse stopped by my room, I asked her about it and with a smile she told me that she had given the patient IV fluid. Read More

Expensive Placebos

The question of expense raises doubts about how this plays out in a nationalized health care system like the one in Spain, where I live. Here, patients would be unaware of the costs of their medications and procedures, as they're all covered. Given that a significant percentage of the positive results patients experience are due to the placebo effect, one wonders whether it wouldn't be better in some cases to make patients pay something -- even a token fee -- for some treatments where this effect is more likely.

Placebos involve concealing

Placebos involve concealing the truth in the patient's best interest. If we accept that, where should we draw the line? Were GSK right to suppress trials that indicated that Seroxat performs no better than a Placebo, since now the treatment will be less effective? Or suppose there is good evidence that some racial stereotype is correct. Wouldn't people be happier if they do not know, so we should not publish? Or write books attacking astrology or god?

Happier, and maybe even healthier

That raises a good question. Maybe people would be happier not knowing there are placebos out in the market. Medication causes so many side effects that usually it's not worth taking in the first case (and in some it causes the same symptoms they're trying to avoid). Would there be as many people suffering more for their condition at the cost of knowing they are getting *quality* health care - especially when it's so expensive? Yes there are medications out in the market that help, but everything we put into our bodies has it's effects and perhaps by the power of thinking we are taking something strong has powerful effects in and of itself - in that way we would be getting our money's worth. When it comes to racial stereotypes and religion, maybe it's better to know more so we can understand human nature but at the same time strengthen our moralistic, ethical, and spiritual nature.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options


Subscribe to Predictably Irrational

Find a Therapist

Search our customized Directory for a licensed professional near you.

Current Issue

Everyday Creativity

How to start living creatively and reap the benefits.