Positively Media

How we connect and thrive through emerging technologies.
by Pamela Rutledge, Ph.D.

Transmedia Storytelling: It’s the Story, Stupid

By Pamela Brown Rutledge, Ph.D., M.B.A. on October 21, 2011 in Positively Media

'Transmedia storytelling' has become the buzz term du jour, obscuring its fundamentals. ‘Transmedia’ is an adjective. ‘Storytelling’ is the noun. However amazing and interwoven the media pieces, a storyworld is only as effective as the story it is built on because that's where the audience participates. Read More

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Pamela Rutledge

Pamela Rutledge, Ph.D., M.B.A., is Director of the Media Psychology Research Center and teaches media psychology at Fielding Graduate University and UCLA Extension.

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