Positively Media

How we connect and thrive through emerging technologies.
by Pamela Rutledge, Ph.D.

Transmedia Storytelling: Neuroscience Meets Ancient Practices

By Pamela Brown Rutledge, Ph.D., M.B.A. on April 26, 2011 in Positively Media

Transmedia storytelling development has four fundamentals 1) the psychological and neurological drivers of story; 2) current shifts in consumer psychology; 3) an authentic story; and 4) matching platforms to audience motivations. The storyworld comes last. A birthday cake needs decorations, but fancy icing without a good cake makes for an unsatisfying party. Read More

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Pamela Rutledge

Pamela Rutledge, Ph.D., M.B.A., is Director of the Media Psychology Research Center and teaches media psychology at Fielding Graduate University and UCLA Extension.

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